SSL(Secure sockets layer) certificate creates a secure link between a website and a visitor’s browser. When SSL certificate is installed ,it activates the padlock and the HTTPS protocol which ensures web security.
In 2015, google chrome started down-ranking unencrypted websites (websites without SSL certificate).Also, nearly two years ago, Chrome announced that all sites not encrypted with HTTPS will be marked as not secured. This is all in a bid for google to make the internet safer. The not secure label in google chrome started with the release of chrome 56 in January,2017 targeting only websites that required password or credit care information. Later in October 2017, Chrome 62 was released and this labelled any unencrypted website that asked users to input data as “not secure”. Chrome 62 also labelled all non HTTP websites visited in Incognito mode as “not secure”. The release of chrome 68 in July 2018 goes a step further by marking all non HTTP websites with the label “not secure” For users with the latest version of Chrome browser opening a non HTTP website , instead of the usual green padlock label that appears in the URL bar and the label secure for encrypted sites, visitors to all unencrypted websites will see the words “not secure”. Clicking on this will warn the users from inputting any sensitive information (credit card info, personal details etc) on such page.
HTTPS encryption protects the channel that is between the website you are visiting and your web browser, ensuring no middle man can hijack, tamper or spy on what you are doing. Without encryption, an attacker can intercept information sent from your end to websites, or inject malware into legitimate sites which causes the not secure label in google chrome. HTTPS can be obtained by buying SSL certificate from web hosting companies. Garanntor for example offers free SSL certificate with their web hosting services.
HTTPS sites are a lot more secure; they keep third parties from pushing targeted ads and prevent malware attacks..
Due to the initial not secure warning from chrome 56, Google says 81 out of 100 top websites are encrypted. Google hopes that there will continue to be an increase in encrypted websites
Google is determined to take these security measures a step further. The next version of Google chrome is set to launch September 2018 and this will display the “not secure” warning on all unencrypted HTTP websites in red while the green “secure” label on all HTTPS websites will be changed to a less prominent black colour.
A future version of google chrome will remove the ‘secure’ label from HTTPS sites completely, re-establishing Google’s stance that web security should be normal.
HOW TO FIX THE HTTP NOT SECURE MESSAGE IN GOOGLE CHROME
The only way to solve the not secure label in google chrome is to get and install SSL certificate via your hosting company and migrate from HTTP to HTTPS as not doing this can scare visitors away .Ideally, you should migrate your entire website to HTTPS and not just some pages. Below are other reasons to enable HTTPS on your website;
HTTPS improves privacy and website security
HTTPS improves Google rankings and SEO
HTTPS improves speed as HTTP2 is faster that HTTP
HTTPS improves customer confidence and helps website credibility
At Garanntor, SSL certificate for enabling HTTPS on a website is free